I have been concepting, designing and art directing for AKQA recently, on a new site for Ferrari. It’s a launch site for Ferrari’s ground breaking new car, the Ferrari California. Check out the site at www.ferraricalifornia.com.

I did quite a bit of work with Ogilvy, end of last year, beginning of this, on their Motorola account. Concepting for several new motorola phones, coming onto the market. The work included experience sites, and TTL marketing. Much of the work was generating ideas, but above shows some of the concept designs I did for the 360 campaign team.

Concept for a UGC, experience site. The site is built around the idea that music plays a central role to our lives and that everyone will have a memory, recent or long ago, that music, in some way, is intrinsically linked. The site enables visitors to upload a short video story, then search, filter, tag and make links between the stories. As more and more stories get uploaded, the hope would be that the site would reveal a diversity as well as mappable similarities, whether through place, time, emotion, age or the music itself.